"Marketers need to hold evidence that the supply of their products is limited and should also take care not to mislead about the extent of the limitation. The ASA has rejected complaints about products being described as “strictly limited collection” if the ad has stated the number of products available but upheld complaints if marketers seem to have exaggerated the limitation (Royal Mint Coin Club, 26 November 2003). In 1999, the Sales Promotion and Direct Response Panel considered that a promoter prepared to satisfy all demand for a so-called “limited edition” model car was not offering a genuine “limited edition”. However in 2004 a similar case was not upheld despite the ad not stating the upper limit. In this case the advertisers were able to prove that only a genuinely limited number of items (1,300) had been commissioned (JND Ltd, 31 March 2004)." QUOTED Are they really Limited products if there is no set MAX number that can be released? Or are they just Limited Time offers..... such as a Mcdonald's offer that comes back. Because there is a real difference, legally of course. Since there is no imposed or stated amount for these "Limited" items, it can be argued they are simply, Limited time offer products.... Which can indeed be re-released.